Top 7 online retailers – Best and most Popular Shopping Sites

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Shopping online can mean wading through endless Google Shopping results, or scrolling through old-faithfuls like ASOS and Zara without knowing where else to turn. To help you fulfill all your this season, we’ve created the definitive list of the best online shopping destinations to visit right now from fashion and beauty to lifestyle and home decor.

Amazon continues to lead the way in online shopping so far this year — with nearly twice as much traffic as the runner-up.

These are the top 7 online retailers, according to Similar Web:
  • 1/7. Costco.com. Facebook/Costco.
  • 2/7. Aliexpress.com. Aliexpress.com.
  • 3/7. Target.com. Target.com.
  • 4/7. Etsy.com. Etsy.com.
  • 5/7. Walmart.com. Walmart.com.
  • 6/7. Ebay.com. Thomson Reuters.
  • 7/7. Amazon.com. AP Photo/Wilfredo Lee.

A recent study by the digital market intelligence company Similar Web looked at incoming traffic from US shoppers to general-merchandise e-commerce sites from both desktop and mobile. The top site for general merchandise, the company found, was Amazon, followed by eBay and Walmart.

Fifty-eight percent of the traffic came from mobile. Walmart.com and Wish.com in particular saw the most mobile traffic — 64% and 81% respectively.